If you’re a multi-hyphenate creator like me, chances are you don’t fit neatly into a one-word profession. I kept trying to find my “one thing” and felt discouraged. It was liberating to discover I could have a portfolio career and achieve my own version of success this way.

I realized a large obstacle we face as we chase goals is learning how to combat self-doubt. Having a vision holder can be a helpful person to turn to when doubt creeps in, but I started to realize - we can’t always turn to Vision Holders. We have to be our own vision holder. If you read the next paragraph, put yourself in the shoes of being your own guide. Can you imagine how empowering this would be?

“Build Once, Sell Twice” outlines exactly how Jack Butcher developed his audience and products. The audience he built is not only large, but also engaged. A large percentage of his followers buy from him. While you’d have to take the class to see the fantastic Google Sheets, videos, and designs, I wanted to share some takeaways that might benefit you today.

It’s been important to me from day one to operate a very lean business. As you run and grow a business, the expenses tend to stack up and eat into profits, so I try to stay as lean as possible. This often means digging into tools and doing research so I can find a low-cost tool, or when possible, a free tool.

Over the weekend, I read The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow. I loved it! In this post, I’m going to summarize book highlights so you get a taste of the power of subscriptions.

A street team is comprised of close family and friends who are interested in helping you boost book sales. The goal is to develop a strong team of people who are willing to review your book, post about your book on social media, and share the book with as many people as they know. It’s not only a helpful marketing tool, but it also provides you with community and support throughout your book launch.

The internet rewards productive people who can create their own work. It’s also created a massive shift in the way talent is discovered at every level. Geography is no longer a barrier. That means you can deliver value to people that have a problem no matter who they are, or what level of stardom they’ve reached.

Over the past 3 years, I’ve heard stories from Lacy through her blog, podcast, and work. I got the “ping” on April 24th, 2022 to examine her life more closely for expansion. In doing so, I got a chance to see just how much she persevered to her level of personal and professional success.

Any time you Google “how to make breakfast tacos” Google’s algorithm decides what’s relevant to show you. Google doesn’t tell people how their algorithm works, but they’ve hinted at what elements matter and we talk about those in this post. As a whole, their algorithm recommends content that other visitors have enjoyed, stayed on the page, and shared with other people via links and social shares.

In 2018, I was inspired to create a pitch deck, but instead of creating it for a business, I created it for my personal brand. I started asking myself: if I had investors what metrics would I report to them? How would I describe my brand to them and what I’m selling?

I finished writing the first draft of my novel in the beginning of March 2020, and I’ve been giving this question a lot of thought: how do you know you’re ready to pitch?

As a writer, I’m always trying to better understand the publishing industry and what makes a book sell. Celebrity book clubs definitely help sales, but how is Reese choosing each book? Is she paying attention to certain industry signals? Using the Publishers Marketplace search engine, I looked up all 51 adult books that Reese has selected and analyzed them. Here’s what I found.

If you’re a fellow self-awareness and self-improvement junkie, then you’ll enjoy the framework Lacy created. The concrete steps are helpful tools to help you better understand 1) what’s in your way and 2) how to get it out of the way so you can move forward.

I have a 70k-word manuscript that needed polishing this summer, so I created an editing method that breaks it down into bite-sized, manageable steps. First, I broke it down into two types of edits: developmental and line edits.

I have a 70k-word manuscript that needed polishing recently, so I created an editing method that breaks it down into bite-sized, manageable steps. First, I broke it down into three types of edits: developmental, line edits, and copyedits.

How you market your book will depend on how you’re publishing your book. For those who are self-publishing, you’ll likely run all of your marketing campaigns for your book. This post is going to assume you’re responsible for your own book sale growth. Even as a traditionally published author, there’s always more you can do to market your book yourself.

As the founder of a content marketing agency, I wanted to learn the ins and outs of AI content creation to tell if it’s actually helpful to startups. In this article, I’ll share how I like to use it and my thoughts on the ethics of using it.

I used to think that I needed to find my “one thing” in my career that would unlock my purpose and fulfillment. Ironically, once I let that go and embraced all the things I love, I felt the most purpose and fulfillment!