Podcast Pitch Template: How to Connect with Podcast Hosts and Invite Guests on Your Show

Throughout 2020, I was a co-host of a podcast series called Author Table Talk on the ManifestHer podcast (now called PM School). I had the opportunity to interview NYT Bestseller author Mary Kubica, senior VP agent Carly Watters, among others. I’ve been asked a few times how I invited them on the show. Today, I’m sharing the pitch template I used.

How do I invite someone on my podcast?

Here’s the pitching template that works for me:

To: Carly Watters
Subject Line: Podcast Interview with Carly Watters [writing their name in the subject line gets their attention]

Hi [Person You are Inviting],

I hope all is well - I've been loving your IG content! [compliments go a long way and show personalization]

I recently created the [your show name] for [your audience]. I'm putting together a schedule of authors, agents, and publishing experts [types of guests you are lining up] that I'd love to connect with on the show. The goal is to bring knowledge and resources to ambitious women. [tell them your goal and be sure you’re asking people who will naturally align with this goal]

Are you interested in being a guest?

If so, we can find a date and time to record a 30-45 minute episode via a Zoom call (no video). I'd send you questions in advance and we have an editor, so you don't have to worry about any mess-ups. I'd love to learn about your process of choosing clients, what you've learned about the publishing industry, and how you balance being a top literary agent with your other many responsibilities. [tell them what you want to ask them about on the show]

Below is more information about Manifest, the female-founded company that owns the ManifestHer podcast. [Tell them about your podcast, company, or mission]

About [Your Company or Show]
At Manifest, our mission is to create a community of women who support each other’s biggest ambitions and challenge each other to take action. We want to help >1M women set and achieve their biggest goals. We believe in the power of sharing our networks and utilizing our collective knowledge to help propel the women in our community forward towards their biggest dreams and ambitions.

Thank you for considering!

Kasia Manolas
kasiamanolas.com

How do I ask to be a guest on someone else’s podcast?

Being a guest on podcasts with large platforms is a great marketing tool. I’ve been a guest on several shows, including Be School and ManifestHer. Both opportunities have helped me connect with likeminded people and grow my audience. In most cases, I was invited on the show. But here’s a great template for reaching out to podcasts:

To: Stef Caldwell
Subject Line: PM School Podcast Interview with Kasia Manolas [Include the name of the podcast and your own name, which will intrigue them to find out if you’re a good guest for the show. Podcasters are always looking for guests on their schedule and tend to book far in advance]

Hi [Person You are Asking],

I hope all is well - I've been loving your latest episodes with [include names of recent podcast guests and what you learned from the conversation to show personalization]

I recently wrote a book [share an accomplishment or what you want to share on their show]. I noticed that your audience is comprised of ambitious women in their 20s and 30s, which is why I believe they’ll love this book [state their audience and why they’d be interested in what you have to talk about]. I'd love to connect with you on the show and share more about [list topics you are an expert and can speak about]. My goal is to bring knowledge and resources to ambitious women. [tell them your goal and be sure you’re asking people who will naturally align with this goal]

Are you interested in working together?

If so, I’d love to find a date and time to record the episode.

Below is more information about my book. [Tell them about your podcast, company, or mission]

About [Your Company, Product, or Show]
At Manifest, our mission is to create a community of women who support each other’s biggest ambitions and challenge each other to take action. We want to help >1M women set and achieve their biggest goals. We believe in the power of sharing our networks and utilizing our collective knowledge to help propel the women in our community forward towards their biggest dreams and ambitions.

Thank you for considering!

Kasia Manolas
kasiamanolas.com

If you have any questions about these templates, feel free to reach out: kasiamanolas@gmail.com. I’d love to hear from you!

Good luck and happy pitching!